Shine on Camera

#dayinthelife To Be A Success, You Can’t Be A Secret

As sales people, we often focus on the face to face skills that it takes to be successful in this career.  But as a great mentor once said, “If you aren’t make enough sales TTMP – talk to more people.”

One way to do this is to get not only comfortable on camera, but confident.  If you can connect, engage and motivate people, on video, your reach is going to far outweigh your competitors that are staying locally in their office.

In our @dayinthelife conversation with Natasha Zuvela, of Shine on Camera, we discovered the perfect mindset to adapt to the current selling environment.

To be a success, you can’t be a secret.

There can be no more hiding behind a desk, behind a phone, and staying local.  Opportunity abounds for us to sell globally, to connect more deeply, to share more authentically, by having the confidence to Shine on Camera.

From a selling perspective, no matter how great your product/service is, your clients want to connect with YOU!  And the best way to do that is with video.

So how are you going to engage your clients going forward?

You can connect with Natasha Zuvela, from Shine on Camera here.  


Selling in a new market

Selling Into a New Area

Visiting a new area where you want to build business? Start your research 8 weeks before as to whom you want to meet with. Connect with them on LinkedIn, send them a meaningful, personalised introduction email once they’ve accepted your request. If they respond, schedule a Skype call at least 2 weeks out from your visit. If the Skype call works for both of you, set a face to face meeting for when you are there. #business #sales #linkedin

A video posted by Sales VA (@salesva) on

episode #001

Sales VA #livemeeting #ep001

Join us, ask questions, give feedback, get an inside insight into the workings of Sales VA #livemeeting #ep001

Broadcast – 02/29 1pm PT, 01/03 7am AEST

Social Survey Explained

Managing The Sales Process in a Startup

So, here is the crux of it.  You may be crazy busy with everything that is going on in your business, but without focusing on sales, you won’t have a sustainable way to keep the business going.  And while you’re being pulled between 1000 different directions, building momentum within your pipeline and sales team is going to take the most amount of energy at the start of your sales cycle.  Hustle and Grind is going to be needed to get over that hump and into sales flow.

CEO of Social Survey, Scott Harris, shares with us what it is like to manage the sales process in the startup phase of a business.


50,000 hours per night

50000 Hours Per Night…

Hi.  Emma Monro, CEO of Sales VA here.

I just realised after my sales call with a Real Estate brand, that we would be saving 50,000 hours per night in administration time for those sales people, and giving it back to them and their families.

Just a quick note to check in and say, that blows my mind!!!!

Did a video on it here after the call.

Have a productive day!!!


Steve Claydon

All in or Nothing

Growing up, Steve Claydon was an ‘All in or nothing guy.’  He had many a wacky business idea, he tried lots of things out, he failed a lot, but he also succeeded – and he followed the success to where he is today.  

But let’s start with that first wacky business idea.  It started in the playground.  His friend was selling some of his old toys for $1 each.  Steve came up with another strategy.  He bundled all of his old toys, and sold raffle tickets for $1 each.  He sold 24 tickets, and the winner got all of the toys!  Talk about a winning strategy!

That experience taught Steve that doing it differently can bring massively more successful results.  He has taken that experience to heart and applied it over and over again.  There is a big lesson there for all of us.

Steve Claydon

5 Year Old You

Tony Robbins talks about kids being the best negotiators on the planet.  They just don’t know how to take a no!  Think about it – kid is standing at the supermarket aisle, and they want a lolly.  They ask and ask and ask, in 50 different ways, till they end up with a lolly!  

When we were talking to Steve Claydon about what he talks to his clients about, he shared with us about his conversations around ‘Reverting back to the 5 year old you.’

You are awesome when you are 5.  You have copious amounts of energy.  You can eat whatever you want.  You bring playfulness to everything you do.  You have no filter.  And you work out a way to get what you really want.

Now, all those things are great.  But the absolute best thing about being a 5 year old is that you can BE whatever you want.  Which makes one think.  What was the turning point when our dreams got dulled?  What was the event, or sentence, or person, that made you dull down your dreams?

The question to ask from here is, “What would need to happen, for your current dream to become a reality?”  

Steve Claydon

The Truth Always Wins.

What place does truth have in the sales process?

The highest of places, says Steve Claydon.

You know that unless you put a clients mind at ease, they are initially going to have a prejudice against you at the start of your relationship… unless you give them reason to think otherwise.  

Steve Claydon started out his journey as a car salesman.  And quickly became so successful that he became not only a leading performer, but also a gun sales trainer.

Why?  Because he was able to draw out his clients fears, expectations and hesitancy by calling them out.  By being honest.

This strategy may feel awkward with layers and layers of ‘techniques’ that have been taught over the years.  And yes, technique still has it place.

Sometimes though, your best ‘technique’ is knowing the perceptions, objections and stalls that are going on in your clients mind, and calling them out.  Being upfront with them.  Getting ahead of the conversation.

As Steve said during our interview, “Go with the perception, rather than fight it, then educate them on what you will do differently.”


The truth always wins. Upcoming #dayinthelife series on Steve Claydon. #sales #crm #truth

A video posted by Sales VA (@salesva) on

#dayinthelife of Steve Claydon

#dayinthelife of Steve Claydon.

Steve Claydon, is a #1 Best Selling Author of ‘The Diary of a S.U.C.C.E.S.S. Driven Kid’ and ‘Sales Juice – A Concentrated and Complete Selling System’. Children’s Author of ‘Sammy the Salmon – Go Against The Flow’. Thought Leading Sales Trainer/Motivational Speaker, Creator of the ‘Foresight Selling System’, Managing Director of Equip Consulting Australia and Owner/Founder of Habitat Coworking.

… impressed yet?

Steve derives his satisfaction from working with businesses and individuals to help them go from missing sales, opportunities, and targets to well and truly exceeding them.

In this series of upcoming #dayinthelife stories, Steve gives us insight into the following:

  1. The Truth Always Wins.
  2. 5 Year Old You.
  3. All in or Nothing.
  4. Social and Sales.

And what insights they are!  Steve lives by the very simple mantra of #ThinkBig, #CreateOften and #ProduceAlways.

Here is a sneak peak of what to expect…


The truth always wins. Upcoming #dayinthelife series on Steve Claydon. #sales #crm #truth

A video posted by Sales VA (@salesva) on

Rob Lowe of Evolve Digital

A Day In The Life of Rob Lowe – LinkedIn Expert – Not The Movie Star.

The first question Rob will ask you is this. How many leads did you generate for your business from LinkedIn in the past 7 days? If the answer to this question is “zero”​, or “not enough”​ then he says that you owe it to yourself and your business to reach out to Evolve Digital.

After spending a few hours with Rob, I tend to agree! I’ve never seen someone so excited, and so passionate about what they can do for their clients.

So what does a Day In The Life of a LinkedIn Marketing Strategist look like? We’ve got the breakdown here.

What’s the plan for the day?

I always start my morning off with a run with some friends. We start so early that we have time for a quick coffee. With such a jam packed day, this ritual is my anchor. It keeps me sane! Once I’m in the office, we have a quick debrief with the team, focus on the strategy for the day and share what big things are lined up.

Then my schedule gets hectic. Our team is active on our clients LinkedIn accounts every 2 hours, so between keeping an eye on that, and doing 6 client meetings a day – it can get crazy. I stay focused by staying passionate for the client in front of me, and excited about the opportunities of what we can do for them.

How do you deal with rejection?

I don’t get it a lot. We categorise our prospective clients into not ready, not yet, soon, and let’s do it. It is totally fine at whatever stage they are at. I don’t see that as a rejection. It’s certainly not a rejection of me as a person.

When needs align, business happens.

How do you use Social Media?

We focus all of our resources on LinkedIn. Yes, we do a little bit on all the platforms – but we see the biggest return from optimising and accelerating activity on LinkedIn. Most people haven’t even heard of optimising LinkedIn – it’s an industry secret that is so powerful, yet significantly undiscovered. The leads that come out of it are really strong, but often, the sales skills of a business will let them down. To add value we now find ourselves inadvertently training our clients to improve their sales skills. Strong leads + solid conversion mean that they can really measure their return on investment with us.

What do you love about what you do?

I love opening eyes up to the LinkedIn opportunity! The optimiser and accelerator plan really blows my mind. Can you tell I’m excited for my clients?

What do you find challenging?

Overcoming the lack of understanding of social media. I know that is my job, and it’s a massive generalisation – people are really starting from a base level when it comes to social media.


We also educate our clients on burn. If we are helping to generate really strong leads, they need be responded to within 2 hours. This is a really important time for the prospect and that must be respected.

2015-12-07 10.02.20

What do you dream of?

I dream of the elusive work/life balance. I am working on building an awesome team to take some of the time pressure off, while also delivering more superior service than I can do at the moment.  (See Rana Saini with Rob inset.)

I dream of moving to Bulimba (a beautiful suburb of Brisbane, Australia), cruising Antarctica, buying a white Q5 Audi and spending more time with my kids.

With such a busy life, how do you keep healthy?

Running daily and eating good food. I try to keep it all pretty simple. We have a healthy culture in the office – that helps to.

What is the ideal customer experience?

When the client ends up selling your own product back to you. That is the most exciting experience ever.


You can connect with Rob Lowe, of Evolve Digital here: