When you have a role which is all about building a community, you better make sure you are genuine about it. The community you are serving will see through you quickly, if you are doing it purely for your own needs.
People of the country will also quickly identify a salesperson who sells via means of manipulation – and it doesn’t go down well.
Add massive value and invest the time though, and one will be rewarded with loyalty.
During our ‘Day In The Life’ feature on Brendan Goleby, of Black Toyota, we ‘popped’ into a community event. Not only did we get to touch base with other corporate supporters of this gardening community, we were able to share with a local member of the press about what we were doing… and get a feature in the newspaper. A story about a story!
It was great to be able to see first hand what was going in this part of the community.
As Brendan Goleby said, “You’ve got to always be on the lookout to add value. It is more than about ‘being seen’ It is about knowing and understanding what is important to the people.”