Lead Gen with LinkedIn

On The Road Again: A guide to building a database when on the move.

“You’ve got to be clear on your purpose when using LinkedIn.  My purpose is to bring the local community together, add value to them and identify opportunity for Black Toyota when appropriate.  It’s all about keeping top of mind in the community.  LinkedIn happens to be the best online platform for our community.  I spend at least an hour on documenting and keeping in contact with our community through LinkedIn at 5am, then work more on it in between meetings.  It’s something that constantly needs to be managed.”

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