Tanya Williams, Digital Conversations

Day in the life of Tanya Williams, Chief of Everything

I have been running Digital Conversations for over 18 months.  Also, I have just launched a new business, in custom digital training, called Sofistika, with a business partner.

I don’t class myself as a salesperson, but I do pitch to clients.  So one can sale I am in sales. I am usually up bright and early, (not as early as some though) and find myself most productive in the morning. My day is always scheduled (yep, I am OCD organised).  I need to be in order to get everything done.

5am Most days I try to get up and either go to Boxing or Group Training classes. It gives me the energy I need to get through the day, and is just the kickstart I need.

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7am I’m usually at my desk bright and early (even earlier if I skip exercise).  While I start answering my many emails that have appeared between sleep and rise, I try and make a point to listen to my theme song (Unwritten by Natasha Beddingfield).   Working in a global 24/7 digital world, my Inbox is usually packed before I start the day. I love the efficiency of email and that I can communicate with clients and strategic partners so quickly. (I just hate waiting for responses!) That’s the problem with being a ‘want everything to happen now’ kind of gal.

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8.30am I am a big fan of video as a communication tool. I often record a quick client video in the morning. It adds a personal element to an email, and shows I have taken time and effort to communicate with a personalised touch.  It always gets a positive reaction from my clients, too.  I am big user of social media (it’s part of my job) so I am constantly checking into Facebook, Twitter and Linked during the day.  For pleasure I love Pinterest and Instagram.

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10am I love being near the water and find it calms me and allows me thinking time before my meetings. I love meeting with clients who are passionate about their business and dedicated to bringing their vision to life. It keeps me inspired and I love being around that kind of energy.

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11am One of the favourite parts of my job is when I have the opportunity to interview other CEO’s (here pictured with Karl Schwantes of Xennox Diamonds) for Having Digital Conversations.  I love the passion other business owners have for their business.  It is addictive.

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3pm Nothing better than getting home from a busy day of meetings to a gorgeous Thank you gift from Laquar.  Super personalised and guaranteed to put a huge grin from ear to ear. I love my business partners.

End of The Selling Day Routine

5.30pm One of my favourite parts of the day is wine time. If I am not at a networking event, I usually have a wine to wind down and have a brain break. It gives me a chance to breath, reboot & appreciate the day I’ve had (good & bad).

7.30-8pm After dinner and some trash TV, I’m usually back at my desk working ON the business and researching. There is never enough time in the day.

9.30pm This princess needs her sleep so I’m off to bed early so I can do it all over again tomorrow.

Tanya Williams, Chief of Everything at Digital Conversations



Hip Pocket Workwear

The Challenges of Managing a Family Business.

We are going through an interesting change in management this year.  Dad originally owned and has been very involved in the business… until this year.  With Dad letting go of the reigns, we have had to redefine our family relationship, our business relationship, how we manage the business, our vision and how we see ourselves.  We both see ourselves working together forever – we make a good team, Dad has set a good foundation for us, and within us.  But now we are adults.  And we are ready to take Hip Pocket Workwear in our own direction.  It’s no better and no less than Dad’s vision.  It’s just our own journey.  We are really excited… and we have a great business coach to help us.

Make Customers Feel Good

Make Your Customers Feel Good.

“Everything we do is geared around the customer.  Even if a customer is unhappy, it’s a challenge that we love to deal with.  Nothing feels better than understanding why a customer is unhappy, searching out why, and delivering a solution which makes them jump over the moon.  The only type of customer that I struggle with is the ‘Humph’ customer.  The one who just will not engage in open dialogue.”

Culture at Hip Pocket Workwear

Creating a Culture To Be Proud Of.

We’ve mentioned the team affectionately known as ‘The Triplets’ in a previous post.  But in case you missed it, meet Millie, Bron and Kayla.

A central focus of building the culture in this business is evident in Graham’s comments on his focus with these talented, young ladies,  “When members of our team leave our employment, we want them to leave with confidence.  We want them to leave with relevant skills.  We want them to understand the importance of their own personal brand – to either work for themselves, or to command some serious money.”  

Hip Pocket Workwear Toowoomba

The Bermuda Triangle.

Investing In Your Team

Investing In Your Team.

“Our Mum always taught us that to create a cohesive work (and family) environment, that everyone is to have morning tea together.”

Graham and Nic are serious about this.  Appointments are made around morning tea.  And everyone shows up for it.  When customers come in during this time, they are welcomed and one of the team members will serve them.  For everyone else at the table, it is the perfect time to check in with them, see where their head is at, and address any challenges.  One team member a day is also asked to contribute something that they think can be improved in their systems.  This last activity is just another example of how Graham and Nic are focused on empowering their team to contribute solutions – and not just bring up problems.

Now let’s talk about the vibe.  Every team members brings a ‘get in and get it done,’ while being helpful, attitude.  The pace is fast and focused, while the discussions with clients are lively.

To say that Graham and Nic are invested in their team is an understatement.  As Graham said, “When members of our team leave our employment, we want them to leave with confidence.  We want them to leave with relevant skills.  We want them to understand the importance of their own personal brand – to either work for themselves, or to command some serious money.”

Hip Pocket Workwear

A Day In The Life of Graham Strang of Hip Pocket Workwear Toowoomba.

Mixing family and business could be a challenge, but Brother and Sister team, Graham and Nicolette, are tackling this challenge head on – and creating something special in the process.

How special could workwear be, you ask?

Ask their team of 9, and you will find a loyal team who go above and beyond.  Ask their clients and you will also find loyalty beyond measure.

I spent a day with Graham, Nic and their team.  From coffee delivered at 7am, to a daily team morning tea (that no one dare to miss!), this generation of the family is showing that investing time into your team reaps rewards.

Over the next few days we will be sharing more insights into how Graham is moving his business forward by focusing on culture.

Brendan Goleby and Andrew Williams

Always Adding Value

Adding value to the community is a constant driving force for Brendan.  One of the ways he does this is to meet with local business owners and update their LinkedIn profiles for them.  In this meeting with Andrew Williams, owner of Elders Warwick, Brendan firstly delve into why Andrew could use LinkedIn to build his network.  Together, they identified how much time Andrew would need to invest on a weekly basis, along with who he would be able to initiate a connection with.

Once the strategy was agreed upon, the focus was moved to making sure that Andrew’s profile was in alignment with that strategy.  With the ‘real’ work done, conversation naturally flowed to wider business topics – including the upcoming Black Toyota Hilux launch.

And that is how business in the country is done.  Genuine people with a genuine purpose… using online tools to connect.

Lead Gen with LinkedIn

On The Road Again: A guide to building a database when on the move.

“You’ve got to be clear on your purpose when using LinkedIn.  My purpose is to bring the local community together, add value to them and identify opportunity for Black Toyota when appropriate.  It’s all about keeping top of mind in the community.  LinkedIn happens to be the best online platform for our community.  I spend at least an hour on documenting and keeping in contact with our community through LinkedIn at 5am, then work more on it in between meetings.  It’s something that constantly needs to be managed.”

The Hazards of Selling in the Bush.

Trucks & Roo’s: The Hazards of Selling in The Bush.

“Driving great distances has it’s perks, but also it’s dangers.  I make phone calls when I’m in range.  But I also need to keep an eye out for Kangaroo’s.  They can cause serious damage.  A bull bar will only protect you so much.  If one comes through your windscreen you are in serious trouble.  Other than that, it is beautiful driving out west.”