The first question Rob will ask you is this. How many leads did you generate for your business from LinkedIn in the past 7 days? If the answer to this question is “zero”, or “not enough” then he says that you owe it to yourself and your business to reach out to Evolve Digital.
After spending a few hours with Rob, I tend to agree! I’ve never seen someone so excited, and so passionate about what they can do for their clients.
So what does a Day In The Life of a LinkedIn Marketing Strategist look like? We’ve got the breakdown here.
What’s the plan for the day?
I always start my morning off with a run with some friends. We start so early that we have time for a quick coffee. With such a jam packed day, this ritual is my anchor. It keeps me sane! Once I’m in the office, we have a quick debrief with the team, focus on the strategy for the day and share what big things are lined up.
Then my schedule gets hectic. Our team is active on our clients LinkedIn accounts every 2 hours, so between keeping an eye on that, and doing 6 client meetings a day – it can get crazy. I stay focused by staying passionate for the client in front of me, and excited about the opportunities of what we can do for them.
How do you deal with rejection?
I don’t get it a lot. We categorise our prospective clients into not ready, not yet, soon, and let’s do it. It is totally fine at whatever stage they are at. I don’t see that as a rejection. It’s certainly not a rejection of me as a person.
When needs align, business happens.
How do you use Social Media?
We focus all of our resources on LinkedIn. Yes, we do a little bit on all the platforms – but we see the biggest return from optimising and accelerating activity on LinkedIn. Most people haven’t even heard of optimising LinkedIn – it’s an industry secret that is so powerful, yet significantly undiscovered. The leads that come out of it are really strong, but often, the sales skills of a business will let them down. To add value we now find ourselves inadvertently training our clients to improve their sales skills. Strong leads + solid conversion mean that they can really measure their return on investment with us.
What do you love about what you do?
I love opening eyes up to the LinkedIn opportunity! The optimiser and accelerator plan really blows my mind. Can you tell I’m excited for my clients?
What do you find challenging?
Overcoming the lack of understanding of social media. I know that is my job, and it’s a massive generalisation – people are really starting from a base level when it comes to social media.
We also educate our clients on burn. If we are helping to generate really strong leads, they need be responded to within 2 hours. This is a really important time for the prospect and that must be respected.
What do you dream of?
I dream of the elusive work/life balance. I am working on building an awesome team to take some of the time pressure off, while also delivering more superior service than I can do at the moment. (See Rana Saini with Rob inset.)
I dream of moving to Bulimba (a beautiful suburb of Brisbane, Australia), cruising Antarctica, buying a white Q5 Audi and spending more time with my kids.
With such a busy life, how do you keep healthy?
Running daily and eating good food. I try to keep it all pretty simple. We have a healthy culture in the office – that helps to.
What is the ideal customer experience?
When the client ends up selling your own product back to you. That is the most exciting experience ever.
You can connect with Rob Lowe, of Evolve Digital here: https://au.linkedin.com/in/trainerlinkedinbrisbane